We are living in a Technology world. Moving from an era of
Industrialization about a century ago, this is the era of Digitization.
Everything around is getting automated. AI, ML, IoT and DL are buzzwords
Its impact on the media realm and how people are consuming news today
has also changed. Consumer touch points have witnessed seismic shifts,
prompting marketing to find news ways to engage them.
A robust PR campaign in todays day and age needs to factor in the various
kinds of opportunities that are in vogue. Understanding - Earned, Shared,
Paid and Owned media is fundamental for any communication programme.
Star Squared PR offers superior counsel in all these segments to their
clients, while we engage predominantly in the Earned and Shared (viral)