We are a team of brave and vibrant Public Relations and communications professionals. We believe that success and hard work go hand in hand and armed with this mantra we have successfully built inroads into the complex maze of Journalism and Reporting in a diverse country like India.
It is no secret that a brand that enjoys a robust corporate reputation, finds it easier to market their products and services, it makes supply chain more reliable and in turn attracts the best talent.
PR is built on the premise of collaborating with influencers, which eventually results in goodwill over a period of time. Journalists play a crucial role as influencers in the media domain.
We believe that Media Relations is never generic but a highly specialized craft that comes from years of practice. The ultimate ability to connect the right media with the right message at a particular point of time is strategic rather than...
The B2B sector comes with its own idiosyncrasies. Most companies have their customer markets in other parts of the world resulting in limited messaging options locally.
Today's world is consumer-centric and brands aim to provide consumers a memorable experience. Ultimately, brands are designed to be an extension of a consumer’s aspirations and desires.
The digital revolution has opened the flood gates for evolving digital marketing formats that are resulting in vertical specializations. Terms such as Social Media Marketing, Digital Branding, Email Marketing, Content Marketing, Search Engine..
The Media segment is an evolving sector like any other industry. It is important for anyone who wishes to engage with them to better understand the nuances of media and journalism.
The Startup phenomenon is infectious and is fast enveloping economies the world over. Entrepreneurship is the new buzzword for investors with technology enabled businesses breaking new ground in new age business models.
Welcome to the Star Squared PR blog. Here you will discover valuable information about Marketing, PR and Communication from a thought leadership perspective. This treasure trove also promises to provide you sparkling insights about the industry and what is topical and trending in the markets around us.READ OUR BLOG